Fort Worth grew 11.9% since 2020, to 1,028,117 people. Every month, Google sees about 6,870 searches for a home-service trade plus "Fort Worth", led by plumbing. Here is what that means for contractors who want those calls.
Get my free audit →About 109,200 more people live in Fort Worth than in April 2020 (+11.9%). Every new household needs a plumber, an HVAC company and a roofer it doesn't know yet, and most will look on Google Maps first. That's a steady stream of customers with no loyalty to anyone. It also pulls in more competitors, so a half-finished profile gets passed over.
Every month, people search Google for "plumber fort worth" about 3,600 times and "roofing fort worth" about 1,000 times. Across our seven trades it adds up to roughly 6,870 searches a month that name the city. The quietest of the seven here is solar (90/mo). A search that names a trade and a city usually comes from someone looking to hire.
Fort Worth sits in Denton, Johnson, Parker, Tarrant and Wise counties. Customers search by city name, but some directories and government sites list places by county. Your service area and listings should cover the parts of each county you actually serve, so you match either way.
Average monthly US Google searches for each trade plus "Fort Worth".
searches a month for these seven trades plus "Fort Worth". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.
