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Local SEO, explained for contractors.

Short, plain-English guides you can use yourself, whether or not you ever hire us.

CitationsNovember 13, 20263 min read

Citations Explained - Why Your Business Details Must Match Everywhere

A citation is any online listing of your business name, address and phone. Here's why mismatched listings cost contractors calls, and how to clean them up.

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ReviewsNovember 12, 20263 min read

How Contractors Can Get More Google Reviews (Without Breaking the Rules)

Most happy customers never leave a review unless you ask. A simple system for asking, plus the things that can get your Google profile in trouble.

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Google Business ProfileNovember 10, 20263 min read

How to Pick Google Business Profile Categories for Your Trade

Your primary category is one of the strongest settings on your Google profile. How contractors should pick it, and how to use secondary categories.

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