Steady growth, steady competition
Phoenix grew 3.6% from April 2020 to July 2025, to 1,665,481 people. New customers keep arriving, but not in a flood. Reviews and repeat customers matter as much as new searches.1
Local SEO · Phoenix, AZ
Local SEO for contractors in Phoenix, AZ.
Phoenix grew 3.6% since 2020, to 1,665,481 people. Every month, Google sees about 13,010 searches for a home-service trade plus "Phoenix", led by plumbing. Here is what that means for contractors who want those calls.
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What the numbers mean for your phone.
What Phoenix searches for
Every month, people search Google for "plumber phoenix" about 6,000 times and "roofing phoenix" about 2,900 times. Across our seven trades it adds up to roughly 13,010 searches a month that name the city. The quietest of the seven here is solar (260/mo). A search that names a trade and a city usually comes from someone looking to hire.2
Search demand · Phoenix
What people type into Google here.
Average monthly US Google searches for each trade plus "Phoenix".
Total
13,010
searches a month for these seven trades plus "Phoenix". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.
Trades this market points to
More in Arizona
Sources
Where these numbers come from.
- 1U.S. Census Bureau, Vintage 2025 subcounty population estimates (SUB-EST2025)
https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/cities/totals/sub-est2025.csv - 2Google Ads search volume via DataForSEO (United States, English; median month of the last 12). Keywords: "<trade> phoenix"
https://dataforseo.com/apis/keywords-data-api
Researched 2026-11-12. We never fill a number from memory. If a fact has no source, it isn't on this page.