Steady growth, steady competition
Nashville grew 4.6% from April 2020 to July 2025, to 721,074 people. New customers keep arriving, but not in a flood. Reviews and repeat customers matter as much as new searches.
Local SEO · Nashville, TN
Local SEO for contractors in Nashville, TN.
Nashville grew 4.6% since 2020, to 721,074 people. Every month, Google sees about 8,385 searches for a home-service trade plus "Nashville", led by plumbing. Here is what that means for contractors who want those calls.
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What the numbers mean for your phone.
What Nashville searches for
Every month, people search Google for "plumber nashville" about 3,250 times and "roofing nashville" about 1,600 times. Across our seven trades it adds up to roughly 8,385 searches a month that name the city. The quietest of the seven here is solar (90/mo). A search that names a trade and a city usually comes from someone looking to hire.
Search demand · Nashville
What people type into Google here.
Average monthly US Google searches for each trade plus "Nashville".
Total
8,385
searches a month for these seven trades plus "Nashville". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.
Trades this market points to
More in Tennessee