A settled market
Memphis's population changed -3% from April 2020 to July 2025. Fewer people are new in town, so most customers already have a contractor. You win them with reviews, fast replies and showing up when their usual company doesn't.
Memphis changed -3% since 2020, to 609,647 people. Every month, Google sees about 4,745 searches for a home-service trade plus "Memphis", led by plumbing. Here is what that means for contractors who want those calls.
Get my free audit →Memphis's population changed -3% from April 2020 to July 2025. Fewer people are new in town, so most customers already have a contractor. You win them with reviews, fast replies and showing up when their usual company doesn't.
Every month, people search Google for "plumber memphis" about 1,900 times and "hvac memphis" about 720 times. Across our seven trades it adds up to roughly 4,745 searches a month that name the city. The quietest of the seven here is solar (35/mo). A search that names a trade and a city usually comes from someone looking to hire.
Average monthly US Google searches for each trade plus "Memphis".
searches a month for these seven trades plus "Memphis". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.