Steady growth, steady competition
Winston-Salem grew 3.1% from April 2020 to July 2025, to 257,271 people. New customers keep arriving, but not in a flood. Reviews and repeat customers matter as much as new searches.
Local SEO · Winston-Salem, NC
Local SEO for contractors in Winston-Salem, NC.
Winston-Salem grew 3.1% since 2020, to 257,271 people. Every month, Google sees about 2,995 searches for a home-service trade plus "Winston-Salem", led by plumbing. Here is what that means for contractors who want those calls.
Get my free audit →The Winston-Salem market
What the numbers mean for your phone.
What Winston-Salem searches for
Every month, people search Google for "plumber winston-salem" about 1,600 times and "hvac winston-salem" about 390 times. Across our seven trades it adds up to roughly 2,995 searches a month that name the city. The quietest of the seven here is solar (10/mo). A search that names a trade and a city usually comes from someone looking to hire.
Search demand · Winston-Salem
What people type into Google here.
Average monthly US Google searches for each trade plus "Winston-Salem".
Total
2,995
searches a month for these seven trades plus "Winston-Salem". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.
Trades this market points to
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