A settled market
Des Moines's population changed -0.9% from April 2020 to July 2025. Fewer people are new in town, so most customers already have a contractor. You win them with reviews, fast replies and showing up when their usual company doesn't.
Local SEO · Des Moines, IA
Local SEO for contractors in Des Moines, IA.
Des Moines changed -0.9% since 2020, to 212,086 people. Every month, Google sees about 3,315 searches for a home-service trade plus "Des Moines", led by plumbing. Here is what that means for contractors who want those calls.
Get my free audit →The Des Moines market
What the numbers mean for your phone.
What Des Moines searches for
Every month, people search Google for "plumber des moines" about 1,300 times and "dumpster rental des moines" about 880 times. Across our seven trades it adds up to roughly 3,315 searches a month that name the city. The quietest of the seven here is solar (20/mo). A search that names a trade and a city usually comes from someone looking to hire.
One city, 2 counties
Des Moines sits in Polk and Warren counties. Customers search by city name, but some directories and government sites list places by county. Your service area and listings should cover the parts of each county you actually serve, so you match either way.
Search demand · Des Moines
What people type into Google here.
Average monthly US Google searches for each trade plus "Des Moines".
Total
3,315
searches a month for these seven trades plus "Des Moines". Typical month of the last 12, from Google Ads data via DataForSEO. Searches like "plumber near me" aren't counted here.
Trades this market points to